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Logo Development

Udi’s has become one of the biggest names in the Gluten Free industry, but started as a small chain of cafés in Denver, CO. I gave Udi’s brand identity a facelift as they continue to grow into a nationally recognized brand and household name. Through research and sketching, I narrowed it down to three conceptual directions.

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Finalized Brandmark &
Brand Identity

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I designed the packaging with bright blocks of color to catch the eye. The logo lives in a wood-grain textured container, to allude back to their Colorado roots and natural ingredients.

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